The Reference integrates the creative cell of Design is Dead into its team

The Reference integrates the creative cell of Design is Dead into its team

Integration creates a bright united future for its offices in Ghent, Antwerp and New York

The Reference announces it integrates the 20 creative talents of Design is Dead in its team. It also adds the agency clients and goodwill of its Antwerp-based sister company of Emakina Group. Design is Dead is very much alive and kicking and now fully focuses on enterprise platform integration, application building and ICT-advice.

The integration of the 20 coworkers of the creative cell is a logical step for both organisations, after successful joint projects on clients like Bekaert, Auping and LolaLiza. The Reference strengthens its full service digital offering with extra conceptual and creative talents who deliver bold communication for brands as Ann Demeulemeester, Come a casa, Concertgebouw Brugge, Jules Destrooper, Brugge Tripel and Auping. This team now becomes part of a bigger international venture, with top experts in digital-first multichannel services and technologies.

The digital team of Design is Dead in Brussels is no part of this integration. The 25 ICT professionals each have over 10 years of experience in the development and maintenance of enterprise web applications. They work in agile teams with a relentless focus on DevOps. MD Jeroen Huys autonomously expands this line of business under the current brand name Design is Dead.

With the Design is Dead creative power joining in, the company headquartered in Ghent now grows to 140 consultants in total, operating from three locations. Besides the economy of scale and obvious synergies between the talented teams, the positive ‘click’ between the people involved made this a logical and natural decision. Also, clients react enthusiastically as they can clearly see the added value of the joint expertise.

Anja Cappelle, MD of The Reference:

“We wish a warm welcome to our Antwerp colleagues! Together we will generate high tangible business results for our clients. I look forward to seeing our combined skills and energy at work, at the intersection of marketing and technology. After opening our New York office, this is a new milestone for our company: this integration makes us stronger than ever, our united future is bright.”

Jeroen Huys, MD of Design is Dead:

“The Reference will be ideal context for our creative colleagues to fully develop their talents and put them at the disposal of interesting clients. We wish them all the best. For Design is Dead a new chapter begins, one that we have already been silently writing with a lot of success for the last 10 years. As a reliable enterprise solutions partner we are ready to share our vast experience with top organizations looking for IT advise, platform integration & full stack custom built Java development.”

About THE REFERENCE

It’s more than digital, it’s your business. Established in 1993, The Reference is the first Belgian web agency and a true European digital pioneer. The multichannel agency turns objectives into success stories and assists its clients in strategic transformation projects. More than 140 experts in Antwerp, Ghent and New York combine marketing and technologies like Sitecore, Umbraco and Selligent. They seamlessly integrate brand design, e-commerce, marketing automation, search engine marketing, social media, analytics, mobile & tablet, and custom applications. The Reference joined Emakina Group in 2007, strengthening its international reach.

The Reference works for clients like EDF Luminus, Ikea, Bekaert, DELA, Thomas Cook, OZ - Onafhankelijk Ziekenfonds, Makro Cash & Carry Belgium, Gates Europe, Swiss Education Group, Fluxys, Colruyt, Axa, Ansell, Shurgard Europe, Carglass, Melexis, …

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